DJI Drones User Manuals

SZ DJI Technology Co., Ltd. - Chinese private company, manufacturer multicopter, microcontrollers, video equipment. One of the pioneers and market leader in unmanned aerial vehicles (UAVs), an innovator in the market of flying drones, UAV controllers and equipment to stabilize the video footage. The company's headquarters is located in Shenzhen.

The first ideas, experiments and experiences with the assembly of prototypes, vaguely reminiscent of the future production of the company, started in the walls of the student hostel in Hong Kong in 2006. Passion founder (at that time a student of the Faculty of Electrical Engineering of the Hong Kong University of Science and Technology) Wang Tao unmanned aerial vehicles (UAVs) has led to the unit production of the first "prototype" worth about $ 6,000, which were in demand primarily by various organizations, to conduct experiments with flying drones. The first series controllers, which helped the UAV to fly on the specified route on a map with the help of satellite navigation and return to the takeoff point (XP3.1 WayPoint) were released in 2010 and went on sale at a very high price - about 10 thousand dollars. The company's staff was in 2010 10 - 20 people, while revenues were only a few hundred thousand dollars.

Attempts to improve the apparatus and reduce the cost of the final product in the period from 2006 to 2013 led to the emergence of more popular models of drones, costing less than $ 800, which caused unexpected for the company's founder massive demand for them has led to a sharp increase in sales, including among non experts and people just wanting to buy a "flying camera". The company has focused on ease of use and control drones and this determined the massive demand.

In 2013, the company introduced to the market quadrocopters flagship Phantom. Thanks to her, was able to finish the year with revenues of $ 130 million. And already in 2014, it has sold about 400 000 units of this model. Turnover in 2015 amounted to $ 500 million. Unlike many Chinese technology companies, the DJI produces devices based on other people's designs, not borrows technology from anyone, and she is an innovator in the UAV market. In this regard, and the fact that the drone market is vigorously developing, the press often draws parallels between DJI and by Apple or calls DJI - «Apple among the drones."

The main key persons for the Company at the time of its formation are primarily self Wang Tao (45% of the shares DJI) and his associates - Colin Guinn - the head of the American branch of Sales (left the company due to a conflict with Wang Tao, after trials in 2013 ), Lee Tszesyan - professor of robotics (received 10% stake, has been appointed chairman of the board of directors), Liu Di - a family friend Wang (invested in the company in 2006, $ 90 000, has a 16% stake), Swift Jiaxiu - the best university friend Van ( support for the company sold an apartment, received 14% of the shares).

A significant role for the growth of the popularity of the company's products have played a few of curious accidents drone DJI. In January 2015, DJI Phantom flew from his negligent owner (drunken American intelligence officer) and crashed on the lawn of the White House, which caused extensive coverage of this case in the press around the world. A more dangerous case occurred in April 2015, when the drone with the sign of radiation (and loaded with radioactive land from the accident at the NPP "Fukushima-1") landed on the roof of the residence of the Prime Minister of Japan Shinzo Abe. "I do not think it necessary to give these stories a value. They even help us ", - he says about this Wang Tao. Software copter DJI after these cases have been modified so that the drones can not fly near the airfields and the "forbidden zones".

Director of the company (executive and technical) - its founder - Wang Tao. Details are not known about the composition of the board of directors. Major markets - US (30% of revenues), Europe (30%) and Asia (30%), the remainder being in Latin America and Africa. At the end of 2015 the company Dajiang Innovation Technology Co. (DJI), according to the analysis of the consulting company Frost & Sullivan, took 70% of the global UAV market. In 2015, the company raised DJI next tranche of funding for their projects and production - on its results DJI was estimated at $ 10 billion.

The company chose a few key areas of production. On three of its own factories, which staff is already 2800 people, it produces a mass production - inexpensive and completely ready to fly quadrocopters cameras - Phantom (Phantom), and the more professional models multicopter - Inspire, Spreading Wings. Also in the line of production are numerous controllers for UAVs (A2, Naza, etc...), Video equipment and equipment to stabilize the video (Osmo, Ronin), various "series developer" (actually UAV designers) - Matrice 100, Guidance .

In 2014, the company's products included in the list of "10 most high-tech products of 2014" of the magazine Times, a publication of The New York Times was included in the list of "outstanding high-tech products and technologies - 2014". The company's products is widely used in television, journalism, it has great potential in agriculture, construction and mapping. Drones have moved into the category of common household appliances. The company's slogan - The Future of Possible ( «The Future of the possible"). In order to stay ahead of its competitors in research, DJI in 2015 established a research and development center in «Science Park Hong Kong». The average age of DJI employees is 26 years.  Business units are opened in China, US, Germany, the Netherlands, Japan, Korea.

At the end of 2015 it became known that the DJI acquired a minority stake in one of the famous European manufacturers of photos and video equipment - Hasselblad. The Company announced a strategic partnership which, in their opinion, will bring together the strengths of both companies.

In March 2016 the company has released a new market model - Phantom 4. According to the publication PCMag Digital Group, one of 10 "best drones" as of March 2016 consisted of 4 model, manufactured by DJI. Among the competitors are called drones companies «Shenzhen Zero UAV Tech.Co., LTD» (Zero), «3D Robotics», «Horizon Hobby LLC», «Parrot», «Yuneec», «Microdrones». In 2016, the first legal scandal broke out in this new market - DJI sued the company Yuneec, which introduced its new model on the market at the beginning of the year. According DJI, Yuneec company violated two of its patents. "War drones began" - the press wrote.